Flamingo grill case study1/31/2024 The Production Operations Management (POM) software, v 5.3, by Pearson to complete the linear programmingį. Spreadsheet model can be using the Solver routine in Excel, orĢ. Outcomes (any tables, graphs, visuals to enhance your assertions) Include your math optimization model, spelling out your decision variables, objective function and constraintsĮ. Executive Summary (the bottom-line up front) Provide the following information in your report …ī. A discussion of how the total exposure would change if an additional $10,000 were added to the advertising budget.Ĥ. Show the total exposure and indicate the total number of potential new customers reach.ģ. A schedule showing the recommended number of television, radio and internet advertisements and the budget allocation for each medium. Be sure to include in your accompanying spreadsheet file the sensitivity report that you used to answer the additional budget allocation of $10,000.Ģ. The linear optimization model that you implemented in Excel when you solved this advertising campaign to optimality.Ī. Include, as a minimum, the following items in your report:ġ. Managerial Report B (Two files required Word document with the report and an Excel file with your working model solved to optimality)ĭevelop a model in Excel that can be used to determine the advertising budget allocation for the Flamingo Grill. HJ agreed to work with these guidelines and provide a recommendation as to how the $279,000 advertising budget should be allocated among television, radio and internet advertising.
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